The current economic situation can only be understood in a new framework that requires new keys of interpretation
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I modelli di business relativi a molti settori industriali sono oggetto di profonda rivisitazione
Business models in many industries are undergoing radical review It is an undeniable fact that globalization has made it easier to copy products and services and offer them at highly-competitive prices, rapidly eroding the market share of enterprises which, historically, have sold the same products and services at higher prices.
Which means the secret to a real competitive edge is once again to be found in classic models: either we compete on a lowest-price basis as suppliers of commodities (products and services), or we provide products and services which are unique and imitation-proof.
Every business needs to regularly (say every six months) ask itself whether its business model offers a competitive advantage from a medium-term market perspective (3-5 years). A business model which offers no evident competitive advantage has to be immediately reviewed, incorporating changes designed to recover a reasonably credible market position.